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TRANSFORMATION STRATEGIES

"The Main Street Approach is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy. Each Transformation Strategy is implemented through activities in the four broad areas of work represented by the Four Points: Economic Vitality, Design, Promotion, and Organization" Main Street America

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In the summer of 2024, Madison Main Street embarked on the journey to establish new transformation strategies. 

Transformation Strategies – generated through meaningful community engagement and informed by an analysis of the district’s market position — help to guide a revitalization program’s work. An effective Transformation Strategy serves a particular customer segment, responds to an underserved market demand, or creates a differentiated destination.

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These newly adopted strategies will drive the nonprofit and remain our focus for the next 3 years. Read below to learn more about each strategy of focus. Interested in learning more or how you can help? Contact us by sending email to info@madisonmainstreet.com

Organization

The Organization Committee is the backbone of the nonprofit. Focusing on strategic planning, finances, volunteers, and board recruitment. The 2025 committee chair is Hilary Beall.​

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2025 Workplans Include:

  • ​Annual Gala and Dessert Auction

  • Fundraising

  • Volunteer Appreciation

  • 2026 Budget

  • 2024 Annual Report

  • Multi-Year Strategic Plan

  • Onboarding/Ori. 4 Board Members

  • GAMSA Marketing

  • Guidelines/Roadmaps for Visiting Main Street

  • Finance Committee

Farmers Market

The Madison Farmers Market with Madison Main Street is a year-round 100% Producer-Only market held at the Broadway Fountain every Saturday. Volunteers, vendors, and customers show up each Saturday. The 2025 committee chair is Jared Bates.

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2025 Workplans Include:

  • Music at the Market

  • New! Farmers Market Merch

  • Farmers Market Rebranding

  • Vendor Approval & Visits

  • Info Booth Updates

  • Kids Programming

  • National Farmers Market Week

  • 2026 Farmers Market Budget Prep.

Local Living & Resident Engagement

NEW! Local Living and Resident Engagement focuses on new ways to engage Madison and Jefferson County residents with historic downtown Madison. While some workplans include events, strategies focus on target marketing and community needs. The 2025 committee chair is Colleen Sutton.

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2025 Workplans Include:

  • Biennial Loft Tour & histories

  • New! Taste of Winter

  • Music in the Park

  • Holiday Open House

  • Small Business Saturday

  • New! Love Loval Campaign+Card-tie to local schools

  • New! Upper Story Housing

Designing the Pedestrian Experience

Designing the Pedestrian Experience focuses on connecting visitors and residents to each pocket of our 133 historic landmark district. Through collaboration and time, this committee tell the story of Main Street while helping you find your way around. The 2025 committee chair is Ed Ray.

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2025 Workplans Include:

  • Fall Window Display Contest

  • This Place Matters! History Banner

  • New! Downtown Wayfinding Signage

Small Business Support

Small Business Support focuses on the livelihood and vibrancy of our entrepreneur ecosystem in downtown Madison. This committee will improve and develop tools to help our small businesses succeed. The 2025 committee chair is Chris Cody.

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2025 Workplans Include:

  • Website Update

  • New! Driving Small Business Revenue Program

  • Downtown Madison Business Signage Grant

  • New! Business Recruitment Plan

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