DRIVING SMALL BUSINESS REVENUE PROGRAM

Madison Main Street, in collaboration with German American Bank, presents the Driving Small
Business Revenue Program - a six-session series designed for small businesses ready to boost
revenue and expand operations. Network with local peers, gain essential strategies for business
growth, and engage with industry experts, including renowned downtown revitalization specialist,
Molly Alexander.

ABOUT THE PROGRAM

Strengthening the backbone of our economy—our small business network—is our mission. In partnership with German American Bank, Madison Main Street presents this series of engaging courses specifically crafted for local businesses. The Historic Eagle Cotton Mill will provide a professional setting for the series.

As an added incentive, one participating businesses will have the chance to receive a grant upon completing the series, providing crucial support for taking operations to the next level.

Sponsorship opportunities are now available!
Support this exciting initiative and gain exposure for your business. To learn more, please reach out to us at austin@madisonmainstreet.com.

PROGRAM STRUCTURE

Dates: Mondays & Wednesdays, January 27 – February 12, 2025, 8:30 AM – 11:00 AM
Cost: The registration cost is $75 to attend, which is waived for businesses in the Downtown Historic District thanks to the generous support of Madison Main Street.

Workshop topics are led by industry experts. Each session covers key business areas:

Key Note with Molly Alexander, ITP Consulting - Jan. 27
Merchandising with Molly Alexander, ITP Consulting - Jan. 29
Hiring, Training, & Retention with Jenny Darnold, German American Bank - Feb. 3
Money Management with Derek Wynn, German American Bank - Feb. 5
Social Media & Marketing with Jane Balsmeyer, German American Bank - Feb. 10
Customer Service with Jake Liggett, Historic Eagle Cotton Mill, Fairfield Inn & Suites by Marriot - Feb 12 (reception to follow)

APPLICATION DETAILS

Eligibility:
- Open to all small businesses·
Cost:
- Free for businesses in the Madison Historic District
- $75/attendee for businesses or organizations outside of the historic district.
- Please write all checks payable to Madison Main Street Program, with the memo "DSBRP" and mailed to P.O. Box 327, Madison, IN. 47250 OR contact us regarding other payment methods.
- All payments must be submitted by December 20th.
Deadline:
- Applications close on December 20th and space is limited!

Don’t miss this opportunity to enhance your business! Complete the application below and join us in driving your small business to new heights.

BUSINESS GRANT ELIGIBILITY

Businesses who complete the full program are eligible to apply for a $5,000 grant through the Madison Main Street Program to help further their business growth! To be eligible for the grant, applicants must meet the following criteria:

Complete all six classes in the program.
The business must be located in the Downtown Historic District.
The business must have a physical, brick-and-mortar location.
The business must be in operation as of January 1, 2025.
The applicant may not be a member of the board of directors or the small business workshop committee.